Absolutely. On your the form you want to add the custom metric/measurement to:
Click Create Question
Select Custom Metric or Custom Measurement question type
This will add a new question to your form:
Custom Metrics will be under Metric Questions
Custom Measurements will be under General Questions
Locate the question and select the desired metric/measurement. This dropdown will show any custom metrics or measurements you have created.
Remember to save any form changes.
If you need to learn how to create a custom metric and/or measurement then follow this guide:
Can I create my own metrics & measurements?
Creating custom metrics & measurements